Breaking the Mold: How University at Albany’s Economic Development Office Uses Salesforce for Economic Growth Reporting

Unlike many university departments that focus on student lifecycles, the University at Albany’s Office of Economic Development prioritizes supporting innovation, entrepreneurship, and economic growth. By adopting Salesforce, this department has created a centralized system to track programs, client engagement, and economic impact metrics—helping tell the broader story of their contributions to regional and campus-wide growth.

In this webinar, we will cover:

• How UAlbany’s Economic Development team tailored Salesforce to its unique needs outside the student lifecycle model.

• The importance of fostering campus-wide buy-in for data sharing and collaboration across departments.

• Using centralized data to tell a compelling story of economic growth, including metrics like funding raised, job creation, and program outcomes.

• Lessons learned from working with Redpath to develop an efficient and scalable system.

This webinar is designed for higher education professionals managing innovation programs, economic development, or similar initiatives. Learn how to build cross-departmental support and use data to highlight the impact of your work.